Curriculum Vitae
n. course of life
This page gathers my work, education, experiences into a structured glimpse of that path — while acknowledging that no life can ever be fully captured in bullet points or pixels.
About Me.
I use my multi-disciplinary mindset to help others reconnect with themselves and the world around them through experiential design and education. I care deeply about nature, community, and self-actualization, and I believe play is an essential ingredient to good design and personal wellbeing.
If you’re curious to learn more, I invite you to explore my bio, read my design philosophy, or start a conversation.
Education
2025 — Present
User Experience Design Certificate
Ongoing
Learned to better empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs; apply foundational UX concepts, like user-centered design, accessibility, and equity-focused design; and understand the basics of UX research, like planning research studies, conducting interviews and usability studies, and synthesizing research results.
2018 — 2019
Graphic Design Communications BA
Roger Williams University
Courses of Interest Citizen Designer, Publication Design, Animal Studies and Deep Ecology, Literature and Philosophy: Moods of Rhetoric
Participated in WQRI 88.3 FM (radio host), Environmental Club, Film Production Club, Division of Student Life (Orientation Advisor)
2016 — 2018
Communications Design
Pratt Institute
Courses of Interest Typography and Information Design, Research, Analysis, and Production, History of Communications Design, Dynamic Imagery, 3D Design, 4D Design
Participated in Cannoneer Court Hall Council (president), Program Board (promotions)
Experience
2023 — Present
Brand Manager
Merida Studio
Led brand direction during Merida Studio’s transition from textile workshop to textile art studio, stewarding visual identity across exhibitions, print, website, and environmental design. Combined creative direction with hands-on design execution, photoshoot production, writing, and cross-department collaboration to strengthen brand clarity and perception.
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Orchestrated five product series launches, shaping visual systems across print, web, photography, and campaign materials
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Reimagined the showroom as a gallery workspace, strengthening spatial brand expression and increasing visitorship and engagement
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Produced and designed a 300-page artist monograph and an artist essay paperback
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Developed and launched four new website pages aligned with updated brand positioning
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Led rebrand and relaunch of the Studio Series, clarifying product positioning and driving a 165% increase in sales within one year ($1.36M → $2.20M)
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Advanced brand-led growth initiatives contributing to a 144% increase in annual quotes ($9.9M → $14.2M)
Roles Graphic Design, Environmental Design, Brand Identity, Writing, Photography, Website Management, Project Management, Data Analysis
2021 — 2023
Graphic Designer
Merida Studio
Developed visual systems, print and packaging, and digital content during the studio’s rebrand. Led product series launches and photoshoots, collaborating cross-functionally to express brand identity through imagery, layout, and storytelling.
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Directed visual development for 1–3 product series launches annually, translating conceptual direction into cohesive print, digital, and campaign materials
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Produced brand collateral including tear sheets, labels, presentation decks, and educational guides aligned with evolving visual identity
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Engineered packaging systems for product and shipping materials while coordinating vendor communication and print production
Roles Graphic Design, Writing, Website Management, Social Media
2019 — Present
Freelance Designer
Miscellaneous
In this role, I collaborate with clients — small businesses, individuals, and community organizations — to bring their ideas to life through brand identity, website design, and publication work. These projects begin with an external need or vision, and my role is to listen closely, translate intention into form, and design thoughtful, tailored solutions that support each client’s goals.
Roles Graphic Design, Brand Identity, Publication Design, Website Design
1997 — Present
Global Citizen
Planet Earth
This role encompasses self-initiated projects driven by observation, reflection, and a sense of responsibility to the world around me. Acting as a citizen designer, I identify unmet needs within my community and broader cultural landscape, then explore how design can foster connection, care, and meaningful change. These projects are rooted in curiosity, empathy, and the belief that design can be a tool for change.
Roles Content Designer, Art Direction, Brand Identity, Graphic Design, Researcher
Skills
Design and Creative Direction
Visual Systems Design · Brand Identity · Environmental & Experiential Design · Publication & Editorial Design · Exhibition Design · Art Direction
Content and Communication
Copywriting · Editorial Writing · Brand Voice & Messaging · Visual Storytelling
Digital and Production
Web Design · WordPress (Content Management) · Photography Direction · Print Production · Vendor Coordination
Strategy and Collaboration
Brand Strategy · Project Management · Cross-Functional Collaboration · Creative Leadership
Tools
Adobe Creative Suite (InDesign, Illustrator, Photoshop) · Microsoft Office
Volunteer
In SEA (Sustainability and Education in Action) Lions, we believe doing good should be accessible, empowering, and joyful. Through sustainability, education, and hands-on action, we strive to connect people with their communities, the environment, and themselves—fostering hope, belonging, and long-lasting impact.
Activities Brand Development, Trail Clean Up