Exhibitions Webpage
for Merida Studio | 2024 | Web Design, Wireframing, UX Design, Brand Identity
Creating a dedicated digital space to document exhibitions and reinforce Merida Studio’s art-forward identity beyond its physical galleries.
As Merida Studio evolved into an art textile studio, its exhibitions became central to how the work was understood and valued—but that story was largely invisible online. The Exhibition Page project created a dedicated, modular space on the website to document and present exhibitions with the same intentionality as the physical galleries, extending the studio’s art-forward identity to audiences who might never visit in person.
Using modular, restraint-driven design to balance promotion and documentation without competing with the in-person exhibition experience.
01
Problem
The studio was curating exhibitions in its own galleries and collaborating with external galleries, yet the website had no clear place to represent this activity. Without documentation, exhibitions risked feeling ephemeral, limiting their ability to build credibility with collectors, gallerists, and collaborators. The challenge was to create a digital home for exhibitions that communicated artistic integrity rather than product display — and that could function both as promotion during an exhibition and as documentation afterward.
The new page needed to integrate seamlessly into an existing website designed by an external agency, without introducing new visual elements that might fracture the system. I would not be coding the page myself, so the design had to be communicated clearly through layouts, annotations, and visual references. Timeline constraints were also shaped by the agency’s availability, requiring careful coordination and front-loaded decision-making to avoid delays.
02
Solution
I approached the page as a flexible framework rather than a fixed template. After auditing the site’s existing layout patterns, I designed a highly modular structure using only established components so each exhibition page could adapt to the scale and content of the show. Pages could act as teasers while exhibitions were on view — offering a glimpse rather than a substitute — and expand into fuller documentation afterward. The design prioritized imagery, with multiple ways to display photos at different levels of emphasis, supported by captions, pull quotes, and short text blocks that allowed for both quick scanning and deeper reading. Buttons and links connected related materials such as interviews, journals, and downloadable information sheets, creating a complete digital record without overwhelming the viewer.
Close collaboration with the web agency was essential. I worked with them to ensure the new page aligned precisely with the site’s existing design language and technical structure, providing clear mockups, layout logic, and use cases to support a smooth build. Ongoing communication helped translate visual intent into a modular WordPress template that the studio could maintain internally while preserving brand consistency.
03
Results
The Exhibition Page gave Merida Studio a credible, shareable digital archive of its exhibition activity. The page strengthened the studio’s position within the collectible design and gallery ecosystem, supported cross-promotion with collaborators, and provided a clear reference point for clients and art fair vetting. Internally, it became a useful tool for recalling and contextualizing past exhibitions; externally, it reinforced the studio’s shift from showroom presentation to artistic practice — making the exhibitions feel lasting, intentional, and worth paying attention to.
The new Exhibition Page built credibility and extended the life and reach of the studio’s exhibitions online.