Projects

A personal, reflection-driven activity book designed to help adults reconnect with play, joy, and passion.

Repositioning Merida Studio's legacy collection to clarify its role within an art-first brand and restore growth through focus and restraint.

Creating a gallery-forward environment that aligned a textile studio’s physical presence, team mindset, and client experience.

Curating an exhibition that welcomed legacy clients into a new understanding of Merida Studio's textiles as works of art.

A shrine-like gallery experience designed to immerse visitors in the final chapter of the Atelier Period and draw organic engagement through color, space, and narrative.

Translating a complex, evolving exhibition concept into a refined, buildable booth for the studio's return to Design Miami.

Designing a refined, tactile packaging system that transformed yarn cards into both a customization tool and a storytelling object.

Creating a dedicated digital space to document exhibitions and reinforce Merida Studio’s art-forward identity beyond its physical galleries.

Creating an artist book that documented Merida Studio's first artist series while positioning the studio's textiles as collectible design.

Designing a digital lookbook that introduces Merida Studio’s customizable Studio Series rugs while clearly explaining the customization process.

Designing and executing a meditative, gallery-like booth at Design Miami to position textiles as collectible art under extreme time constraints.

Transforming product-heavy tearsheets into clear, intuitive customization tools that aligned brand identity with real-world sales conversations.